Big Brands, Big Trouble: Lessons Learned the Hard Way

Big Brands Big Trouble Lessons Learned the Hard Way One of the most respected marketing gurus in the world shows why some of today s biggest brands are having trouble and how to avoid repeating their mistakes It wasn t long ago that Levi Strauss Xerox

  • Title: Big Brands, Big Trouble: Lessons Learned the Hard Way
  • Author: Jack Trout
  • ISBN: 9780471263036
  • Page: 463
  • Format: Paperback
  • One of the most respected marketing gurus in the world shows why some of today s biggest brands are having trouble and how to avoid repeating their mistakes It wasn t long ago that Levi Strauss, Xerox, Crest, ATT, Firestone, and Digital Equipment dominated their respective markets What happened to undermine their standings and of those of other superbrands Are theiOne of the most respected marketing gurus in the world shows why some of today s biggest brands are having trouble and how to avoid repeating their mistakes It wasn t long ago that Levi Strauss, Xerox, Crest, ATT, Firestone, and Digital Equipment dominated their respective markets What happened to undermine their standings and of those of other superbrands Are their declines simply the inevitable consequence of change and the birth of new competition In this important predecessor to the classic Differentiate or Die, the king of positioning, Jack Trout answers that question with a resounding No Writing in his signature, straight from the hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands He clearly shows how those mistakes could have been avoided With the help of in depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies brands and avoid brand killing blunders.

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      Posted by:Jack Trout
      Published :2019-03-23T21:41:09+00:00

    2 thoughts on “Big Brands, Big Trouble: Lessons Learned the Hard Way

    1. Jack Trout Is a well-known author, some of his books are a fascination for readers like in the Big Brands, Big Trouble: Lessons Learned the Hard Way book, this is one of the most wanted Jack Trout author readers around the world.

    2. Trout pushes a philosophy along the lines of "less is more, don't distract yourself." He seems to have adopted the same strategy for this book, hitting the same points over and over with monomaniacal fury. The result is a delight to read: a contemporary (or nearly so) nonfiction book with a specific message that presents supporting anecdotes only when relevant. In addition to the message (which you can probably find on the back flap), Big Brands implies a number of questions: was it really a bad [...]

    3. Jack Trout truly is the "King of Positioning.""Big Brands" is kind of an update of "Positioning" with more modern examples, and they are fascinating. Examples like Newton vs. Palm, McDonalds vs. Burger King, & Levis vs. everybody. Of course some of those great examples from "Positioning" remain, like Xerox and Miller Brewing. If you haven't read "Positioning", I would definitely recommend doing that before diving into "Big Brands." Jack Trout makes marketing easy to understand by talking abo [...]

    4. Nice book. Started off a bit boring, with repetitive concepts. But picked up in the latter half. Presents a pragmatic picture of the problems faced by big brands, and where the mistakes occur.

    5. It really works for me when i started to work for a big brand. So i think the theory only fits when we make it happen.

    6. Good to see some specific studies cases, but i don't really see the difference with his other book " Positioning"

    7. A bit outdated now, and certainly self-centred (the author was never wrong) but some good content and at times an entertaining read

    8. Tarihte yaşanmış ve büyük markaların yaptıkları büyük hataları içeren 10 öyküyü okuyucuya sunmaktadır. Boş vakitte okumak amaçlı yararlıdır.

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