Jack Trout on Strategy

Jack Trout on Strategy From the bestselling coauthor of Positioning essential tactics for success in every marketing arenaWith his classic Positioning Jack Trout along with coauthor Al Reis forever changed the way ma

  • Title: Jack Trout on Strategy
  • Author: Jack Trout
  • ISBN: 9780071437943
  • Page: 158
  • Format: Hardcover
  • From the bestselling coauthor of Positioning essential tactics for success in every marketing arenaWith his 1981 classic, Positioning, Jack Trout along with coauthor Al Reis forever changed the way marketing strategy is done In the than two decades since then, he has remained at the forefront of marketing and strategic thinking Written in response to the demaFrom the bestselling coauthor of Positioning essential tactics for success in every marketing arenaWith his 1981 classic, Positioning, Jack Trout along with coauthor Al Reis forever changed the way marketing strategy is done In the than two decades since then, he has remained at the forefront of marketing and strategic thinking Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick bite format Trout on Strategy Is an ideal introduction to the thinking of one of the century s most influential marketing innovators Explores Trout s major themes, including survival, perception, differentiation, and Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today

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      158 Jack Trout
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      Posted by:Jack Trout
      Published :2019-03-17T18:34:35+00:00

    2 thoughts on “Jack Trout on Strategy

    1. Jack Trout Is a well-known author, some of his books are a fascination for readers like in the Jack Trout on Strategy book, this is one of the most wanted Jack Trout author readers around the world.

    2. Книга легко читается, основная мысль - Компания не выживет без стратегического маркетинга. Количество брендов и продукции растет с каждым годом.Компания не может быть лучшим во всем, поэтому надо иметь всегда фокус и отличаться от других. "Если у вас нет точки отличия, вам о [...]

    3. Мне лично нравиться стиль Траута. Он излагает кратко, по сути, понятно, с примерами и главное системно. Можно рассматривать книгу как некое руководство перед выбором новой стратегии или корректировки старой. Недостаток книги это отсутствии в ней «свежих» примеров и других [...]

    4. In the world of Al Ries and Jack Trout, Branding is Business Strategy. And it actually really is. it is not just about the way you draw your logo and call your company. It is about picking and applying the right strategy. Maybe if they didnt refer to it as branding, but strategy all the time, they would have had even better success and popularity. This is a great book on business strategy and execution.

    5. This book contains all Jack's marketing strategies:Branding, Differentiation, Positioning which saves you a big amount of time from reading all of his books. Just one this book, you'll get all of his concepts.

    6. A great look at why strategies fail. Jack Trout applies examples that are both interesting and learning for marketers. This book is an essential read for marketing executives as well as CEOs.

    7. It was typical Trout. Talking about the key points.However I found this book to be repetitive and many points were taken from The Power of Simplicity

    8. Four stars may be slightly generous, but all in all, this is a pretty good read. Good for people new to business who want a leg-up.

    9. Strategy is simple, but creating that strategy is not. Trout, gives you great advise on how to simplify that process.

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